*Action Figures is a "win" category for the toy department. Sales for Spring and Summer 2009 will be driven pirmarily off the new Hollywood movies coming to the big screen.
*We will do two mod updates during the season to introduce a couple of the above properties. On March 9, we will do an update to incorporate of the [sic] new Wolverine toys from Hasbro. Then on May 29th, we will do a second update to bring in all of the new Transformers 2 toys to support the movie release.
*Transformers will be far and away the largest action figure license for the year. On May 29th, when we do the mod update, we will dedicate major space on our action figure modular to support this movie event.
Tuesday, January 06, 2009
Transformers Toys Get Release Date
Zobovor over on alt.toys.transformers (use to post there years ago) via TFW2005 got hold of the Walmart 2009 Spring Modular Guide that reveals that the chain plans to deploy Transformers: Revenge of the Fallen toys on May 29th. Wal-Mart's internal release date is probably approved by Hasbro so likely other chains will release the toys around that date also. From the Guide: