But one action film got the bum's rush: Michael Bay's "Transformers: Revenge of the Fallen." It bombed with the kids, who gave it one of the lowest scores of all 14 movie trailers they watched -- a 29 out of a possible 60. Even these teens, who grew up in a visually oriented world, were starved for a little more information from the trailer, which was crammed with explosions, but offered only two short lines of dialogue, one of them being the immortal "We're all going together!"
Even worse, the kids viewed the film as being something only of interest to their little brothers, which as any studio marketer will tell you, is the worst insult of all, since once the little brother hears that a movie plays too young for his big brother or sister, he won't want to see it either.
Some excerpts from their critique:
Ben Sassoon, 17: "I can't say this got my hopes up. It's just a lot of explosions."
Molly Philbin, 15: "And they only said five words in the whole trailer. I'm sure all those special effects were hard to do, but if you haven't seen the first movie, I'm not sure you'd even understand what was going on. And most of what was going on sure didn't look that good."
Jasmine Jafari, 15: "I wasn't sure I even knew what the movie was about until halfway through the trailer, and I probably know more than most people, since I have a little brother who's into Transformers. I think he'd be a lot more interested in the movie than me. It just felt pretty senseless."
Ben: "This reminds me of why I'm not a big fan of Michael Bay. He keeps making the same movie, over and over again, as if he hopes someday he'll get it right."
Friday, May 08, 2009
Transformers 2 Trailer Reviewed
The Los Angeles Time's "The Big Picture" blog has posted a rather odd review from "Summer Movie Posse" which is apparently a small group of 15-17 year olds of the new Transformers 2 trailer. Apparently their group was unimpressed and found the trailer confusing. The few Transformers movie fans I have spoken to (but otherwise not Transfans) didn't convey such a problem. Anyway, figure you all would find it interesting.