Optimus Prime Sings Discovery Channel Commercial (Updated)

In a rather odd combination, Optimus Prime "sings" briefly (at :34 second point) of the commercial "The World Is Just Awesome" promoting the Discovery Channel while over a scene from the first movie. I try to never miss Mythbusters (which is shown just before Prime). (from TFFINO via TFormers)

Update: It turns out the reason Prime was probably part of the commercial is the recent business deal between Discovery Communications and Hasbro to launch a channel sometime next year. "The rebranded network is
scheduled to premiere in late 2010. The network will feature content from Hasbro’s rich portfolio of entertainment and educational properties, and content from Discovery’s extensive library of award-winning children’s educational programming, as well as programming from third-party producers." Thanks to Katie for the link.