Friday, December 13, 2013
Transformers 4 Super Bowl Teaser Set for 30 Seconds
While Michael Bay has confirmed that the first teaser trailer for Transformers: Age of Extinction is coming on Super Bowl Sunday (2/2/14), Deadline has now provided the length. At a record $4 million price tag, Paramount as bought a single 30 second slot. In the past, after a commercial airs on during the game it becomes available online so see little reason that would change here, especially since the goal is to announce the movie to the widest audience possible in the States (last year's game audience was 108 million).