Optimus Prime Auto-Transforming and Programmable Robot Revealed

Today Hasbro revealed its next six months or so of releases across its line of products including Transformers. Besides revealing a detailed G1 inspired transforming Ark, they also revealed a working Optimus Prime robot that transforms, executes 25 voice commands, and can be programmed and controlled via a mobile app. The price is available for pre-order on HasbroPulse for $699. Currently there is no release date but considering multiple outlets got a chance to play with a working version, safe to assume it will be released sometime this year.