Saturday, July 07, 2007

Friday's Box Office: $22.5 Million

The money keeps coming for Transformers as its made $22.5 million Friday bringing its US gross for the last 4.5 days to $107,403,000 according to Box Office Mojo. I am now thinking the movie will top out around $150 million for the first week now not including foreign grosses. Basically the first week will kind of pay for the cost of the film (not including theatres cut, marketing and so forth).

Fantasymonguls.com reports "an average of eight expert sources predicted a 3-day take of $72.26M for Transformers, but that now appears to be a bit high. My sources are pointing to a traditional weekend of $67.31M, which will put the Hasbro-inspired film at $152.21M domestic by Monday morning." (full article here). Thanks to rodsuper for the link.

Overall the movie isn't breaking the big box office records but for the first film of a franchise its more then holding its own. Like most successes, its the volume of repeat business and word of mouth that will see if this movie continues to rake in the bucks or fizzle out after three weeks.

3 comments:

  1. this movie rocks big time... saw it today in BELGIUM

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  2. I'm sure it would've made around $100 million for the weekend if it would have been released on Friday. We have to remember that this film was released on Monday night at 8:00 so it has been making money all week...hence the smaller weekend total.

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