According the Hollywood Reporter, the sale of the Transformers DVD broke a few records during its week of sales for the year. It broke the first week DVD sales record with 8.3 million sold in six days. 4.5 million of those sales where from Tuesday alone. In the HD DVD front, it broke a few records there with 100000 sold on the first day and 190,000 in the first week. By comparison, I think the Blu-Ray record is 250,000 for 300 (after about 3 weeks).
Unfortunately I couldn't find a chart or archival information that would make for easy comparison I did find some numbers to help fuel bragging rights. 300 also sold 8.3 million copies, but took 10 weeks to do it. One of the top selling DVDs of the year, Happy Feet sold 9 million but took about 6 months to do that. Basically Transformers is a money mine for Dreamworks and Hasbro and will hopefully lead to a larger budget for the sequel.
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