ENI is reporting that Universal Studios Parks & Resorts has joined with Hasbro, Inc. and Dreamworks to develop a Transformers attraction based off the movies. It seems that Universal Studios Singapore will get the attraction first in 2010, followed by LA in 2011.
The attraction will fuse 3D-HD media, mega special effects and stunning robotics with a ride system that will transform perceptions of theme park experiences. The rides are scheduled to make their debuts in early 2011, first at Universal Studios Singapore and then at Universal Studios Hollywood. In "Transformers," Earth's humans are caught in the middle of an intergalactic war between the friendly Autobots and the evil Decepticons, which are able to change into a variety of objects, including cars, trucks, planes and other technological creations.
Larry Kurzweil, President and Chief Operating Officer, Universal Studios Hollywood, said "'Transformers' represents a perfect match for our theme park: an exhilarating blockbuster with a great story, clever humor, non-stop action and flawless special effects. It has all the elements necessary to become one of the world's most exciting theme park rides and a centerpiece attraction at Universal Studios Hollywood, The Entertainment Capital of L.A."
Tan Hee Teck, Chief Executive Officer of Resorts World at Sentosa, the mega resort that is home to Universal Studios Singapore, said: "It is great that Asia will be the launch pad for the first Transformers attraction. Transformers was introduced in the United States in 1983 but traces its roots to Asia. Optimus Prime, Bumblebee and Megatron are familiar names to Asian audiences, who grew up with the robot toys and love the movie. When Transformers opens in Universal Studios Singapore in 2010, it will be the first of its kind in the world. We may see a surge of Transformers mania.