Monday, May 04, 2009

Burger King Announces Transformers Promotion Details

Burger King did a promotional tie-in with the first Transformers movie and in February the company indicated it was joining up a second time for Revenge of the Fallen. Sadly at the time details were lacking. Now, via a press release (via TFW2005), BK has made the partnership official and provided a little more information about the promotion that will include toys, a new burger and contests. The full press release is here but the Transformers segment is below.
Beginning today with Star Trek (release May 8) and continuing with Transformers: Revenge of the Fallen (June 24) and G.I. Joe: The Rise of Cobra (Aug. 7), this partnership marks an evolution of an ongoing alliance between Burger King Corp. and Paramount Pictures that takes movie marketing to new levels.

TRANSFORMERS: REVENGE OF THE FALLEN

- Transform Your Way(TM): Starting June 22, fans can look forward to the Transformers: Revenge of the Fallen promotion, which will give guests the chance to take home a range of prizes, from $1 million cash** to a 2010 Chevrolet Camaro to movie passes and instant-win food items like the CROISSAN'WICH(R) and WHOPPER(R) sandwich. As part of the Transform Your Way(TM) scratch-and-win game, game pieces will be available on specially marked menu items. BURGER KING(R) will also give guests a second chance to win at bktransformers.com, where consumers can navigate interactive online applications to enter daily for a chance to win $10,000.

- New BK BBQ DOUBLE STACKTICON(TM) sandwich: The BURGER KING(R) menu will undergo a transformation with this new sandwich. Available for a limited time only for a suggested retail price starting at $2.79 the Transformers-inspired burger allows guests to stack multiple burger patties, bacon, sauce and cheese similar in theme to the "combining" of Transformers characters in the upcoming film.

- Advertising by film director Michael Bay: Blockbuster director, Michael Bay, directed the national kid's television advertising spots that will turn the BURGER KING(R) dining experience on its head. In addition, each BK(R) Kids Meal will come with one of eight Transformers toys that bring the beloved characters and vehicles from the movie to life.*

50 comments:

  1. This comment has been removed by the author.

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  2. 2nd coz the other has been removed

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  3. i seriously doubt we'd get anything but the toys over here (Malta)sux cuz i'd eat bk everyday for a chance to win BB

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  4. Paul, it not being in Malta then has likely saved your life. BK everyday?

    has tf08 posted any pics of these Stakticons? will this be Soundwave's earth mode?

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  5. will Burger King make hamburgers you can combine to form one giant burger ? Devaburger ?

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  6. i could film a documentary at the same time ;) I'll call it Burgersize me

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  7. lets add to the supersizing of America!!! BK promos...eat a bacon burger and it will combine with my gutt transforming me into a fat a$$.

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  8. ok! a camaro 2010 as a price?! i must have that!!!

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  9. HA HA I CAN SEE IT NOW! Five year old kids everywhere will end up getting the Devastator or the Fallen toys and go "NO! I want Skids and Mudflap!" HA HA XD That would be just great to watch lol!

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  10. i know right, the parents would be throwing bitchfits

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  11. Does anyone here actually like the first transformers film. Most of you guys speak like you hated it. Personally ive watched the action and transformation scenes atleast 400 times, the other stuff is kind of shit. But its still like my top 2 favourite movies for shear intertainment along with the 300. I have seen alot of movies by the way.

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  12. i dont hate the first movie. personally almost everyday i watch the finalbattle i like the action. more action in ROTF then its at the top of my list

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  13. lol yeah I used to watch the final battle like everyday too

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  14. Oh yeah stacking meat and cheese is just like transforming robots.

    Dumbest logic ever.

    You can do that anyway without a TF promotion. :p

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  15. i happen to have a frame on my wall of all 50 cinema tickets i kept from the 50 cinemas i saw transformers in (in other words i saw transformers 50 times in the cinema no exagerating)

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  16. ^^^ Dude, Bay should take you to dinner. That's like $500 you've put into his pocket for just the movie alone, not counting toys and whatever else.

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  17. Im going to put a bunch of Stackticons together and call it Stackerion

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  18. WHAT A WASTE OF THE FIRST THREE POSTS...anyway,this BK story is all we for the last couple of days??? c-mon Bay where is this onslaught ya promised???

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  19. @thechief

    i actually do not own a single transformers toy :(
    but i plan to start collecting once the rotf toyline come out

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  20. yesterday i got the wingblade toy he's a A-10 plane, seen in the first movie

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  21. I hope this hasn't been posted yet... I seem to always get the loose end in this.

    Empire magazine put up a bunch of pictures from the new movie plus commentary on different scenes in the trailer. It really gives you more of an insight into things.

    http://www.empireonline.com/features/transformers-revenge-of-the-fallen-trailer-breakdown/default.asp

    Again I apologize if this is already posted I didn't know

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  22. someone help me out here.


    that guy a few posts back saying hes from DWE or wat ever said something about an afterparty. now he said that at the afterparty, he saw a clip of Barricade coming to the college and then the pretender strikes. does anyone know if this is fact or fiction oh ya and is this a good name for a helicopter transformer--

    TailWhip. came up with it all by myself. lol :-)

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  23. NVM about the above thing I got confused *sighs*

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  24. I hope Burger King grills the Autobot and Decepticon symbols into the meat... mmmmm subliminal advertising *drool*

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  25. The new Burger King Stackticon(TM): Transforms from delicious cheesy burger to severe stomach cramps in a matter of minutes

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  26. Hey...I just noticed.

    This picture...
    http://1.bp.blogspot.com/_G96gxvrHqrE/Sf0sIWbgObI/AAAAAAAAF-s/q9UDXn72DiY/s1600-h/TF2SoundwaveShot.JPG

    The author of the blog said it was Soundwave but it looks like that Frenzy Look-A-Like from the old on-set videos, the one on top of the car?

    It kind of looks like it's on top of something clear...

    Could it really be that minicon? I can see the bird-like features to it as well.

    Sorry for being off-topic on this post but thought I'd bring it to your attention.

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  27. OOOOPS!!!!!!! 4got to say the showest after party

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  28. Yea while watching the first movie, the last time I watched the Blackout part, the Scorpinok part, the Bumblebee vs. Barricade part etc. I skipped all human scenes except the part at the house where the Autobots sneak into the yard while Sam tries to cover for them.

    Well, this is worse than the transforming candy box I'd have to say, but not bad. Stackterion ROFL at that ! Each chicken tender could be the vague shape of each Constructicon and they can be jigsaw puzzle style put together to form Devastator lol.

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  29. linariel

    i just that post too, good link.

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  30. @ the link that linariel posted, it says that bb had a tantrum lol and destroyed half the house and now in garage. that funny

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  31. yeah that site confirms what we already knew - that skids and mudflap combine. also says that the hieroglyphics in the pyramids are actually pictures of Transformers, which is pretty cool.

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  32. "The movie actually opens before the pyramids were built. We tie the Transformers into the beginnings of civilisation."

    awesome!

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  33. FYI, I posted about the Empire trailer breakdown yesterday here:

    http://transformerslive.blogspot.com/2009/05/transformer-candy-trailer-commentary.html

    - TFLive

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  34. oh, how did i miss that?

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  35. wait... TFLive... r u the dude who owns the blog? and now things are slowly looking brighter for the heroic autobots with more combiners. skids n mudflap face look like the last shit i took lol but when they combine there bad ass and id like to see the face become normal lol

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  36. the first movie is actually very boring except for the few scenes dealing the transformers.

    think Bay said the problem was budget. and on his budget he couldn't use robots as much as was wanted.

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  37. ^^ya i agree^^ this film's udget is huge compared to the first tfs. this time around theres apparently a quarter of the movie is just talking and crap like that but the rest is action hell ya!!! :-)

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  38. this is off topic butt my backround is me at the NY autoshow under BB

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  39. "think Bay said the problem was budget. and on his budget he couldn't use robots as much as was wanted."

    That and many of the studio execs wanted a robot invasion movie where the Transformers didn't even talk, much less have individual personalities. Thankfully, Hasbro, Bay and the writers/producers managed to convince them otherwise (partially).

    Also, if Bay really wanted to cut costs, he could have simplified the designs just a touch, and not be all OMG 10000 MOVING PARTS

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  40. what background are you talking about Bonecrusher?

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  41. Israeli Sniper5/05/2009 12:02 AM

    Bonecrusher Rolling been talking a hell lots of BS.

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  42. I dunno about you ladies, but that Stackticon sounds Decepti-licious. XD

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  43. Mcat said "yeah that site confirms what we already knew - that skids and mudflap combine. also says that the hieroglyphics in the pyramids are actually pictures of Transformers, which is pretty cool.".

    Though I've yet to see any hieroglyphics that look remotely similar to a TF...

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  44. Ravage pictures

    http://www.tf08.net/forum/viewtopic.php?f=9&t=464

    Ravages Alt mode (A Submersable)

    http://www.tfw2005.com/boards/transformers-news-rumors/231730-rotf-ravage-aquatic-mode-secret-really-revealed.html

    ROTF Books and game covers

    http://www.allspark.com/content/view/5038/20/

    Mini review:

    The burger king promotion is lame. The only toy i would remotely want to see in a small version is Devastator. Ravages altmode is a neat idea but obviously just a quick add on. The covers are cool especially the game covers however i would have wanted to see a wider range of images other than just OP and The Fallen :)

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  45. Replying to Paul Des (And everyone else)

    Here are the Hieroglyphics showing the TF`s in ancient times. For some insane reason there are Helicopters even though none of the TF`s had any other form other than there Protoform until they visited Earth or scanned something on there planet. Does this suggest evidence of Time travel so they could scan the Helicopter in the future and return to Egypt to fight. Well here s the Picture:

    http://www.seibertron.com/images/news/gfx/1230608207_movie_ROTF_hieroglyphic.jpg

    Till all are one :)

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  46. how would you know the TF dont have helicopters on Cybertron? go read the Defiance issued TF Prequel to the 2nd movie & you will learn that they already have Transformers who turns into jets in search of new suns to harvest the Allspark.

    Surely if they have Seekers in jet mode they can also have it in helicopter mode.

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  47. @scorpy
    nice :) thought they made it up, though i think it wasn't really intended to look like that :)

    or was it...

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