Beginning today with Star Trek (release May 8) and continuing with Transformers: Revenge of the Fallen (June 24) and G.I. Joe: The Rise of Cobra (Aug. 7), this partnership marks an evolution of an ongoing alliance between Burger King Corp. and Paramount Pictures that takes movie marketing to new levels.
TRANSFORMERS: REVENGE OF THE FALLEN
- Transform Your Way(TM): Starting June 22, fans can look forward to the Transformers: Revenge of the Fallen promotion, which will give guests the chance to take home a range of prizes, from $1 million cash** to a 2010 Chevrolet Camaro to movie passes and instant-win food items like the CROISSAN'WICH(R) and WHOPPER(R) sandwich. As part of the Transform Your Way(TM) scratch-and-win game, game pieces will be available on specially marked menu items. BURGER KING(R) will also give guests a second chance to win at bktransformers.com, where consumers can navigate interactive online applications to enter daily for a chance to win $10,000.
- New BK BBQ DOUBLE STACKTICON(TM) sandwich: The BURGER KING(R) menu will undergo a transformation with this new sandwich. Available for a limited time only for a suggested retail price starting at $2.79 the Transformers-inspired burger allows guests to stack multiple burger patties, bacon, sauce and cheese similar in theme to the "combining" of Transformers characters in the upcoming film.
- Advertising by film director Michael Bay: Blockbuster director, Michael Bay, directed the national kid's television advertising spots that will turn the BURGER KING(R) dining experience on its head. In addition, each BK(R) Kids Meal will come with one of eight Transformers toys that bring the beloved characters and vehicles from the movie to life.*
Monday, May 04, 2009
Burger King Announces Transformers Promotion Details
Burger King did a promotional tie-in with the first Transformers movie and in February the company indicated it was joining up a second time for Revenge of the Fallen. Sadly at the time details were lacking. Now, via a press release (via TFW2005), BK has made the partnership official and provided a little more information about the promotion that will include toys, a new burger and contests. The full press release is here but the Transformers segment is below.