Tuesday, June 02, 2009

Kmart, 7-Eleven Promotions Announced

Kmart and 7-Eleven both announced that they have formed a partnership with Paramount to promote Transformers: Revenge of the Fallen. Kmart's promotion includes a website, a Father's Day promotion, and Transformers related merchandise. 7-Eleven's promotion is a Bumblebee Blast Slurpee, 3D cups, mug, straws, and contest. Below are snippets of their press releases.
Kmart® Celebrates the Theatrical Release of “TRANSFORMERS: Revenge of the Fallen” with Multi-Dimensional Marketing Partnership
HOFFMAN ESTATES, IL (May 26, 2009) - Kmart® announced today its upcoming multi-channel entertainment marketing promotion supporting the June 24 release of “TRANSFORMERS: Revenge of the Fallen” from DreamWorks Pictures and Paramount Pictures, in association with Hasbro, Inc. The promotion launches June 7 and runs through July 4, 2009.

The program kicks-off with Kmart’s most robust Father’s Day promotion to date; themed to the film. Beginning June 7th through Father’s Day on June 21st, Kmart will encourage consumers to “TRANSFORM YOUR DAD” with a variety of merchandise and will offer 2 free movie tickets to see “TRANSFORMERS: Revenge of the Fallen” with a $50 menswear purchase, exclusions apply.

Kmart is supporting the promotion with a national television spot (in both English and Spanish) highlighting men’s apparel, the movie ticket offer and the film. The micro-site (www.kmart.com/transformers) is where consumers can redeem codes for movie tickets, download “TRANSFORMERS­: Revenge of the Fallen”-themed content, watch movie trailers and purchase TRANSFORMERS merchandise.

For the second half of the promotion, June 22 – July 4, Kmart teamed-up with Hasbro to create a dedicated Transformers destination boutique. “Headquarters for TRANSFORMERS will be located in the front of each Kmart retail location and will house everything TRANSFORMERS: toys, video games, men’s and boy’s apparel, bedding, and much more.
7-Eleven®’s Superhero Summer Continues with Tie-in to Much-Awaited TRANSFORMERS Movie Sequel
DALLAS--(BUSINESS WIRE)--It’s summertime, which means it’s superhero time – on the big screen and at 7-Eleven® stores. This month, 7-Eleven celebrates the much anticipated next installment of the TRANSFORMERS movie franchise by rolling out the new BUMBLEBEE Blast Slurpee® flavor, collectible 3D cups and a refillable mug, character-straws and an online sweepstakes. The film “Transformers: Revenge of the Fallen” from DreamWorks Pictures and Paramount Pictures, in association with Hasbro, Inc., debuts in theaters June 24.


  1. I got all 4 cups with all 4 straws this past weekend! They're acutally REALLY well constructed and my son LOVES the toys that the straws come with. They are detatchable but, there are no moving parts. Still cool tho. I bought all four cups and straws with the figures attatched for about 18 bux. Everything is reuseable and will last a LONG time if they're hand washed.

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