Friday, July 10, 2009

Cash Rolls in For Hasbro, Bay

The Wall Street Journal reporting that even though not even half of the Transformers: Revenge of the Fallen toy line is at retail, already Hasbro is expecting "merchandise sales topping the 2007 product lineup by as much as 25%" as a result "merchandise sales topping the 2007 product lineup by as much as 25%, analysts say."

As points out, the more than $600 million in ticket sales plus $600 million in toys sales plus probably same ballpark for DVD sales is going to result in boffo cash for Paramount/DreamWorks, Hasbro and Michael Bay thanks to the "incestuous relationship" between everyone. Paramount/DreamWorks has to pay a license free for Transformers (which probably includes portion of the profits) but in turn Hasbro has to pay them a portion of the toy profits.

In addition, Michael Bay has a profit sharing deal with Paramount that netted him an estimated $75 million on the first movie and has a deal with Hasbro for 8% of their profits. Before the dust settles it wouldn't surprise me if he clears $150 million off the movie. Considering the money involved, do you really think he would turn down doing Transformers 3? I don't.


  1. In a way i want him too we need new blood on the next film.

    hopefully no close ups of the action so you can't see it!

  2. wow that's a lot of money for one (pretty crappy) movie to direct! let's all hope he makes as good a job with the third film as he did with the first!!

  3. OK, well, they just need to get the toys out a bit longer than the last time(I do still want some TFs, I've missed the first time)

  4. I think I would rather see another director take a stab at III.


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