Sunday, July 05, 2009

Transformers 2 vs Ice Age 3 Race Continues

The weekend estimates are in (yep they do that even with another full day to go) and it appears to be a pretty good weekend for Transformers: Revenge of the Fallen but is expected to take an estimated 60% drop compared to last weekend. It could just be a blip because of the holiday weekend but not something Paramount wants to see occur every weekend. The drop is in part because its first weekend numbers were simply unsustainable, partly due to new competition in the form of Ice Age: Dawn of the Dinosaurs and Public Enemies (which did fine but non-started compared to TF2's numbers) and probably because word of mouth wasn't as strong as hoped.

Transformers 2 was already the top grossing movie worldwide but as of Friday July 3rd, it passed Up as the top grossing movie of the year in the US by taking in an estimated domestic gross $17.8 million for a US total of $268.7 million compared to Up's domestic gross of $261.0 million. Up's total took 36 days to achieve, Transformers 2 took only 10 days.

In addition it just eeked out a win for Friday versus Ice Age 3 with $17.8M to $17.0M. So far Transformers has been number one two out of the first three days of Ice Age's release.

As for Saturday and Sunday, both are expected to make an estimated $43 million for the three day weekend but exactly which will be crowned #1 at the box office is too close to call. Saturday numbers put Ice Age 3 back on top with an estimated take of $11.0 million to $10.0 million (for a 2-2 tie). As for Sunday, Transformers 2 is estimated at $15.2M to Ice Age's 3 $15.0 million but the day has barely started so consider those numbers just placeholders until more solid numbers come in by the late afternoon. I was unable to find any numbers for the international box office so that remains blank on the chart below.

Box Office Totals (in millions)














DateUSIntlWorldwide
6/19-6/23$0.0$24.1$24.1
6/24$62.2$60.0$120.7
6/25$29.1$20.0$48.6
6/26$36.7
6/27$40.2
6/28$32.0$86.2**
6/29$14.8$14.1$28.9
6/30$13.5$16.8$30.3
7/01$11.0$14.2$25.2
7/02$11.5*$14.0*$25.5
7/03$17.8*$17.8
7/04$10.0*$10.0
7/05$15.2*$15.2
Totals$293.9$249.4$543.3
*estimate of sales, **no day to day breakdown available

4 comments:

  1. Hugo ruivinho7/05/2009 6:21 AM

    It's important to say also that the movie cost was about $200 Million dollars

    ReplyDelete
  2. hey all of u ????????? jolt was in the movie ??????? why he didnot rise in the movie ??????? he rise only two times??

    ReplyDelete
  3. Replying to Hugo ruvinho:

    True however aslong as they make the same amount of money back that they spent on the film then they will make a profit on all the DVD and Toy sales for the film such as the hugely overprised Combiner Class/Supreme Class Devastator.

    ReplyDelete
  4. Ice Age seems to be a very good movie. This animated movie has got the largest opening. The movies performance at the box office is outstanding. For more information refer http://www.entertainmenttrend.com/ice-age-dawn-of-the-dinosaurs-worldwide-opening-rakes-in-record-millions/

    ReplyDelete

 
               
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