May 06, 2011 --
HOLLYWOOD, Calif., May 6, 2011 /PRNewswire/ -- The new trailer for Michael Bay's "Transformers: Dark of the Moon" has been downloaded more than 6 million times in its first 24 hours on iTunes Movie Trailers (http://www.apple.com/trailers), becoming the most-viewed trailer in the site's history.
The trailer, which recently debuted exclusively on iTunes Movie Trailers, gives fans a visually stunning sneak peak at this summer's highly anticipated "Transformers: Dark of the Moon." When a mysterious event from Earth's past erupts into the present day it threatens to bring a war to earth so big that the Transformers alone will not be able to save us. The third installment of the hit franchise, "Transformers: Dark of the Moon" stars Shia LaBeouf, John Turturro, Josh Duhamel, Tyrese Gibson, Rosie Huntington-Whiteley, Patrick Dempsey, Kevin Dunn, with John Malkovich and Frances McDormand.
"Transformers represents big summer fun at the movies and iTunes Movie Trailers was the ideal place to debut the latest installment to a global entertainment audience," says Amy Powell, Paramount Pictures' Executive Vice President Interactive Marketing & Film Production.
About Paramount Pictures Corporation
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NYSE: VIA, VIA.B), a leading content company with prominent and respected film, television and digital entertainment brands. The company's labels include Paramount Pictures, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films and Nickelodeon Movies. PPC operations also include Paramount Digital Entertainment, Paramount Famous Productions, Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., Paramount Studio Group and Paramount Television & Digital Distribution.
SOURCE Paramount Pictures Corporation
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Friday, May 06, 2011
DOTM Trailer Breaks Apple Trailers Record
A press release from Paramount has announced that the Transformers: Dark of the Moon trailer was downloaded 6 million times from Apple Trailers in the first 24 hours of release. It is now the most popular trailer in the site's history. It seems that the plan of few trailers and hiding the movie plot and details back is paying off. Full press release below. Thanks to Scott C. for the link.