Wednesday, June 29, 2011

DOTM's Midnight Box Office Results

The early release of Transformers: Dark of the Moon has netted a US box office total of $13.5 million with $8 million coming from the midnight showings. This is a good total for midnight showing but falls shorts of a record. Transformers had an $8.8 million total while Revenge of the Fallen scored $16.6 million. I can't say I am surprised by the news as I remember leaving the IMAX theater for Revenge having a huge crowd for the 3AM show time while last night for Moon there was just a dozen waiting.

5 comments:

  1. um, you do know the number of screen it played at last night was half of what the fallen's was.
    it was pretty much half of every big release this year.

    wednesday numbers should shed some light on the matter.

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  2. 30% drop without Megan Fox. It's what Michael Bay achieved with his unprofessional behaviour ruining main characters and main couple continuity and consistency.
    You can't create characters, put so much effort selling them and then throw one of the two away like he did expecting people would still buy your product once it's defective.
    Transformers3 is a defective product and there are too many flaws in it added to the already huge lack of Mikaela Banes played by Megan Fox.

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  3. Exactly, and there's the thing that some places won't show it till Friday (July 1, as originally planned) and where I live, it will be shown in IMAX till July 8 (thanks to Cars 2).

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  4. For ROTF, I saw the midnight showing, and had a 3 day weekend because I was too tired for work. Here, it's a bit harder to do that since it was right smack in the middle of the work week, and couldn't take a 5 day weekend. Actually, because of work, I didn't see the midnight showing, but saw the 9pm one instead. I think the day the midnight showing is on should be a factor when determining whether it's a bust or not. Frankly, I think 4th of July weekend would be a better marker for the movie, not a Wed showing.

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  5. I saw it tuesday at 9 and wednesday and both times there were less than 25 people in my theater and this theate ris ussally insanely packed, transformers is killed

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