Chances are the special is the usual 22 minute sales pitch that is sadly typical of most of Hollywood's "behind the scenes" shows where everyone talks about how awesome the movie will be, how hard everyone worked and so forth with re-use of trailer video and shorts that are actual behind the scenes stuff like a minute or two of ILM explaining some aspect of their visual effects work. If sound a touch bitter it is because if someone is watching a behind the scenes special, chances are high they are already sold on the movie. Sales pitch not needed. Wish Hollywood would get that. Press release below.
THE HUB TV NETWORK ‘ROLLS OUT’ A TRANSFORMERS SUMMER WITH WORLD PREMIERE SPECIAL “THE MAKING OF ‘TRANSFORMERS: DARK OF THE MOON”’
Only on The Hub, Special Premieres June 25 Featuring Director Michael Bay and Interviews with Stars Shia Labeouf and Josh Duhamel
Transformers Action Summer Continues with Special Fourth of July Marathon Featuring Back-to-Back Episodes Of “Transformers Prime” and “Transformers Generation 1”
LOS ANGELES – The Hub television network, a destination for kids and their families, will present -- in advance of the theater debut of the eagerly anticipated blockbuster film -- the world premiere of the original special “The Making of ‘Transformers: Dark of the Moon’,” a behind-the-scenes look at the upcoming third feature film in the hugely successful film franchise. Based on the popular Hasbro brand Transformers, The Hub Original Special offers a sneak peek at footage from the film and features appearances by director Michael Bay and original interviews with the cast including Shia Labeouf and Josh Duhamel.
“The Making of ‘Transformers: Dark of the Moon’” will be presented only on The Hub, premiering Saturday, June 25 (2 p.m. ET), with encore performances Sunday, June 26 (10 p.m. ET), Saturday, July 2 (12:30 p.m. ET), Sunday, July 3 (9 p.m. ET), and Monday, July 4 (12:30 p.m. ET and 8 p.m. ET). The special is produced by Hasbro Studios.
The Hub TV Network is a joint venture of Discovery Communications and Hasbro, Inc., and is available to 62 million U.S. cable and satellite households.
“Transformers: Dark of the Moon” is the third film in the Transformers franchise and the first shot in 3D. It is directed by Michael Bay, written by Ehren Kruger and produced by Don Murphy & Tom DeSanto, Lorenzo di Bonaventura and Ian Bryce. The executive producers are Steven Spielberg, Michael Bay, Brian Goldner and Mark Vahradian. The movie opens on June 29, 2011. Paramount Pictures Corporation. All rights reserved.
The Hub continues its Transformers action summer with an Independence Day special line-up of back-to-back, fan-favorite episodes of the Daytime Emmy®Award-winning “Transformers Prime” and “Transformers Generation 1.” The seven-hour marathon will be presented Monday, July 4, from 1-8 p.m. ET for fans of all ages to experience the two series together.
As an added bonus, special programming informational bits will pop up during the television episodes with trivia about the two series to test viewers’ knowledge of the epic mythology behind the Decepticons and the Autobots. Fans can also go online to Hubworld.com to see additional episodes and engage in a variety of interactive Transformers-themed games.
Nominated for six Daytime Emmy ® Awards (including two Daytime Emmy® Award wins), the Hub Original Series “Transformers Prime” continuesthe legendary battle between the Autobots and the evil Decepticons. Archrivals Optimus Prime and Megatron once again face-off in their epic rivalry for control of the Earth. The new half-hour animated series features iconic characters of the franchise as well as introduces new human characters to the action series. From Hasbro Studios, the series is executive produced by Roberto Orci, Alex Kurtzman and Jeff Kline.
“Transformers Generation 1” is the iconic ‘80s animated television series which launched the global Transformers entertainment franchise. The show introduces audiences to Transformers, sentient robotic beings from Cybertron who crash land on Earth and are divided into two opposing factions, the Autobots and Decepticons.