Deadline reports that Paramount's internal projections are indicating they could make $150 million at the US box office over the five day 4th of July weekend. In a desire to exceed or surpass that number they have decided to announce "an exclusive 3D and IMAX engagement" for Tuesday, June 28th at 9PM. Paramount had previously bumped the release date from July 1st to June 29th. They also did this for Super 8.The exact details are unknown the time frame allows time for theatres to still do 12:01AM showings. If I recall correctly, Paramount did the same thing for Revenge of the Fallen. Personally I have my tickets for the 7PM showing of The Lord of the Rings: Return of the King Extended Edition showing and the 12:01am Transformers: Dark of the Moon in IMAX 3D so it has no impact on my movie plans for that day.
It's all about the money!!
ReplyDeletesaw a new trailer!!!! it showed optimus saying "today we take the fight to them" and "mirage"/Dino in robot form attaching some hookd shot from his hands to a decepticon beast running on a highway and jumping on the median to grind on it like a skateboareder would to while being pulled by the decepticon. and behind him i saw bumblebee and what looked like sideswipe both in stealth mode
ReplyDeleteI have a strong feeling that some chains will show TF1 and TF2 leading up to the final movie at midnight...
ReplyDeleteand that will happen when I am ON VACATION and hours away from a theater :(
Paramount also projected a 1st 5 day total of $150 million for ROTF which ended up earning about $200 million. Typically, the 4th of July weekend is down about 10% (see ROTF's 2nd weekend).
ReplyDeleteUnfortunately I wont get to see DOTM until July 1st...we planned a transformers party for thursday night and we both tuesday and wednesday. The moved up release date screwed us up.
ANOTHER NEW TRAILER!!!!!! y'all need to start watching nickelodeon
ReplyDeleteJust learned that my local multi-plex (Springdale 18 Cinema De-lux) wont be showing DOTM in IMAX, their IMAX print is going to another theater in Dayton. Bullshit.
ReplyDeleteCant wait I got tickets for the IMAX premiere tuesday..and apparently some pedestrian reviews are in and they all point towards this movie being the best in the series and possibly one of the better movies of all time. http://www.imdb.com/title/tt1399103/usercomments
ReplyDeleteGot my IMAX-3D tickets ready for TF3 at 8:45 pm on June 28th in California. This probably will be the biggest and best of the Transformers live yet!
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