The 4th of July is over and with it is another notch on Transformers: Dark of the Moon box office belt. The 4th brought another $18.9 million in sales for a US total of $116.5 million for the four day weekend. This in turns crowns the movie as the record holder for most successful July 4th weekend surpassing Spider-Man 2's $88.2M. Grand total, the first six days of release is now at $175.6M which is still behind Revenge of the Fallen's $214.9M. Once again, international sales take up the slack with the movie on track to hit a six day international total $235M for a worldwide total of $416M.
For all the talk of being critically ravaged, that really isn't true. Overall most critics (including me) thought the film was well done visually but lacked on story and character development. Where Revenge of wall to wall coverage of how "bad" it was resulting in audiences reflecting that unrelenting negative coverage, Moon has mostly been able to avoid that. This is reflected in Rotten Tomatoes averages for the film. The average critic score* is right up the middle with 5/10 and the audience average score is an outstanding score of 9/10. By comparison Revenge had an average score from critics of 4/10 and audience at 7/10. TF1's score average was critic at 6/10 and audience at 8/10. Net result is high potential for repeat customers who are critical to long term box office dollars and crossing that $1 billion threshold.
* I am not counting the "Tomatometer" which is "the average of Approved ...critics who have given this movie a positive score." The audience score isn't subset of a group so comparing "Tomatometer" to audience does not strike me as valid.