Today Hasbro CEO Brian Goldner held the third-quarter earnings conference call revealing that the toy maker is hoping to be able to make an announcement about Transformers 4 sometime next year. They are currently speaking with Steven Spielberg and Michael Bay about the movie. No indication on the extent of Bay's involvement but I would not be surprised if Bay goes for a consultant/executive producer credit and turns the director reigns over to someone else. I guess they could make a money offer so high he would be foolish to refuse it but at this point in his career Bay frankly doesn't need the money anymore.
As far the earnings report goes, the studio made a 10% gain in large part due to the success of Transformers: Dark of the Moon. The toy line itself is pegged to come in between Transformers 1 total of $482 million in 2007 and the $592 million Revenge of the Fallen made in 2009. Over all toy sales have been slower but it seems the studio plans to make up that difference with movie adaptations of Micronauts, Ouija, Candyland, Risk, Stretch Armstrong, Clue and Monopoly. This in turn can boost the corresponding toy line revenues. Next on their movie/toy slates include Battleship, GI Joe 2, The Avengers and Amazing Spider-Man lines. The Hub is still experiencing growing pains with a $1.5 million loss for the quarter but not particularly surprising considering it just celebrated its first year of existence last week. Long story short, the Hasbro remains steady.