Thursday, June 12, 2014
Transformers: Age of Extinction Tracking for $100 Million Opening
Paramount and Hasbro must be grinning ear to ear as it seems the slow rollout followed by a deluge of TV spots has paid off. The Hollywood Reporter indicates the movie is on track for one of the biggest openings of the year (so far) at around $100 million for its opening weekend in the United States. It is expected to also do extremely well overseas but no specific numbers were provided. The other three movies also opened well but their opening skey heavy due to all of them enjoying essentially a five day launch due to early premieres. So far all indications are that Transformers 4 will stick with the Thursday 8pm opening that most other movies have been doing this year. The goal is to surpass Transformers: Dark of the Moon's worldwide gross of $1.123 billion by the time it leaves theaters. Also slipped into the article is an indication that the film cost $200 million-plus, much higher than a previous report of $165 million.