Transformers: Robots In Disguise Debuts March 14

Hasbro has finally announced the premiere date of Transformers: Robots in Disguise on March 14 at 6pm with a one hour premiere on the Cartoon Network. After that the series will air in its regular 6:30am ET time slot starting March 21st. As the time slots indicate, despite what the press release (below) says about the series being all ages, Hasbro is clearly aiming it at the pre-teen crowd. Not being negative about it (as I have enjoyed my share of preteen cartoons over the years), its just a reminder to modulate your expectations accordingly. TV spot also below.

Bumblebee Takes the Spotlight in an All-New Animated Series from Hasbro Studios

Cartoon Network will unleash TRANSFORMERS: Robots in Disguise on Saturday, March 14 at 6 p.m. (ET/PT) with a special one-hour premiere event. The latest installment in the iconic franchise features an all new animation style, and builds upon the lore of the iconic Transformers franchise filled with great humor and lots of fun adventure for fans of all ages.

The new series begins as Bumblebee must step up to be a leader in the years after we left the Autobots in Transformers Prime. Summoned by Optimus Prime to save Earth from a new Decepticon threat, Bumblebee puts his light-hearted mettle to the test after assembling a rogue team of young Autobot action heroes. Bumblebee must balance his job fighting off evil with being equal parts squad leader and coach to a rascally band that needs constant coaxing to learn how to work together. The results are comical when the cool rebel Sideswipe, elite guard cadet Strongarm, bombastic dinobot Grimlock and overly-excited mini-con Fixit must balance keeping the team together with chasing and capturing their new enemies in every episode packed full of action, fun and adventure.

Following the premiere event, new episodes can be seen every Saturday starting on March 21st at 6:30 a.m. ET/PT.