Wednesday, April 29, 2015

Hasbro Partners with Vimeo On Demand to Sell Cartoon Digital Copies

It looks like Hasbro has worked out a new revenue stream for many of their cartoons now that The Hub is defunct. The company has joined with Vimeo to sell and rent episodes of cartoons from their library including the 80s Transformers cartoon and more recently Transformers: Prime and Robots in Disguise. Other series that will be available are My Little Pony: Friendship Is Magic, G.I. Joe, Transformers: Rescue Bots, G.I. Joe: Renegades, Kaijudo: Rise of the Duel Masters, Littlest Pet Shop, Pound Puppies, The Adventures of Chuck & Friends and B-Daman Crossfire. The price per episode will be $2.99 to buy or 99 cents to rent with entire series runs costing $40. The program has already launched at Vimeo on Demand.

A minor warning however. All digital copy purchases (regardless if Google Play, iTunes, etc) have an unspoken but very true caveat which is even when you are "buying" a digital copy of something you are really buying a license that is essentially an opened ended rental. If the service goes away so does your purchase. Since Vimeo on Demand is a new and untested service then that has a greater chance of happening than with the bigger more established players in the on Demand space. On the bright side Vimeo itself has been around since 2004 so odds of the long haul are greater here but just something to be aware of.

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