The first images below is of Leader class Optimus Prime that introduces "Mech Alive" to the line. The concept is described as "Reveals moving armor panels and internal gears" which might be a new name for the "Automorph Technology" or a modification of the concept.
The next two is confirmation of Deadend's name via a shot of the instruction book and a montage of the character. The final three pictures is the Autobot Knock Out in his package. I doubt either character makes an appearance in the movie but maybe shows up in the video games.