Michael Bay was supposed to arrive at 2pm but did not arrive until 5pm into the LG booth. The new phone they are promoting is called the Arena and they had a huge display area with 3 screens up showing this. It changed and went to the LG logo and the TF2 logos on them. They roped off the area and where the All Spark was then Bay came out. He looked at the All Spark display from a distance, did some photos, I got to meet him, was next to him, took pics. The President of LG America Jerry Wong (I think that is his last name) had a planned speech which he butchered up. He introduced the limited edition LG/Transformers Revenge of the Fallen phone. This phone is not yet out, still being developed and when more info is available, LG will post a website they said. This is a conjuction between LG/Paramount/Dreamworks he said too. They showed the trailer that was shown during the Super Bowl on the screens.
Bay was introduced, came up and took the mic. He said that he was excited about this partnership and new phone and was looking forward to getting it. He also said, he isn't too much into phones as he has an old regular phone and proceeded to pull out a Samsung flip phone. That got laughs from the crowd of course and the president shook his head. Bay then said, "that is the trailer we brought out during the Super Bowl. That is just part of it and not a lot of what's going on. There's so much more. I'm finishing up the movie and I’ll be working on it down to the release date. I'll be lucky if I finish it as I'll be down to the skin of my you know what." He then stated why he was in town (Showest, Vanguard award) and that was it. The LG President then made a joke about Bay's cell phone, said "let's get him a better phone, gave him his and took the Samsung away. It was a temp switch of course.
More photos of Bay, then Bay and the President with the All Spark, etc. The All Spark was roped off due to it being fragile and being able to be knocked over. A media outlet (not sure who) was able to ask 3 questions. First was asked about the movie. He said it's bigger, more stuff in it. "We are able to do more now than before with graphics and images and it's exciting" Asked about the USA Today article that came out about the new robots and he didn't comment directly. The other questions I could not hear.
He was supposed to sign 1 sheets but he left quickly and didn't sign any autographs. I was bummed as I wanted one. It was about 30 minutes total. He got out of there quickly. He seemed agitated, but then again, he looks like that a lot I guess.