"It's certainly an encouraging sign for the business," said veteran industry analyst Tom Adams. He added that the strong Blu-ray Disc sales count is particularly good news "because if the business is going to turn around it's going to be because Blu-ray starts performing, and this is certainly an indicator that Blu-ray is starting to play its role and help stabilize the business."
"Transformers" easily debuted at No. 1 on all three charts: the Nielsen VideoScan First Alert sales chart, Home Media Magazine's rental chart, and the Nielsen VideoScan Blu-ray Disc sales chart.
Thursday, October 29, 2009
Transformers 2 Sells 7.5M Copies
The first week of sales for Transformers: Revenge of the Fallen on DVD and Blu-ray was a smashing success with 7.5 million copies sold in the first week of release according to the Hollywood Reporter. Two million was sold on the first day of release. The movie was also the highest selling Blu-ray movie of the year with 1.2 million units sold (500,000 of that on the first day).