Tuesday, January 26, 2016
Hasbro Signs Deal for Transformers Attraction in China
Deadline is reporting that Hasbro has signed a deal with China's DMG Entertainment for "Transformers Live" attraction in an unspecified city in China by 2017. One of the executives involved said "Transformers Live will be a cross between an action-adventure spectacle, a theme park attraction and a theatrical show. Fans will experience intense action, beautiful visual moments, an emotionally engaging story, lots of humor and rousing music." Disney, Dreamworks Animation and Universal are all planning to open theme parks in China over the next few years so things like this will probably continue with Hasbro and other Hollywood franchises, especially since China is estimated to surpass the United States in box office revenue by 2017.