Transformers on Second Life

According to a press release from Paramount Pictures International, Transformers will have a presence on Second Life in the form of a Sector 7 section. Second Life is some kind of online virtual world thing. I have never used it so nothing about it.

The press release:

Paramount Pictures International Brings TRANSFORMERS to Second Life
LONDON, June 21 /PRNewswire/ --

- Q&A with Director Michael Bay, Producer Lorenzo di Bonaventura and the Cast From TRANSFORMERS Launches "Sector 7" TRANSFORMERS Experience Within Virtual World Second Life

In anticipation of the worldwide release of TRANSFORMERS, Paramount Pictures International will be launching "Sector 7", an immersive 3-D experience within the fast-growing online community known as Second Life.

A live Q&A with the film's director, Michael Bay, producer Lorenzo di Bonaventura and the cast from TRANSFORMERS will launch the experience to an invited global audience of press and fans.

In a first for an event of this profile, the Q&A will also be broadcast live as a video stream available for anybody to view both within Second Life and on the web.

Following the Q&A "Sector 7" will open to the public, giving each of Second Life's 7 million residents the opportunity to:

- Explore the high-security "Sector 7" underground facility featured in the movie and rebuilt within Second Life.

- Collect the first of series of official TRANSFORMERS avatars being given away free to "Sector 7" visitors.

- Interact with a wealth of rich-media production material including stills and video exclusives.

- Discover a wide selection of other free avatar accessories, virtual merchandise and hidden 'easter egg' give-aways.

Paramount Pictures International is working with the creative marketing agency Picture Production Company (PPC) to create the TRANSFORMERS experience within Second Life.

Transformers will open in cinemas across the UK & Ireland on JULY 27th

(source)