I skipped last week but here are the DVD sales for Transformers for week 3 after the DVD release. This time the direct competition was Spider-Man, which trounced the competition but didn't come close to Transformers first week sales.
Spider-Man 3 after week 1 sold 2.4 million units for a sales total of $42.4 million. Transformers week 3 sales was 613,732 for sales of $14.1 million. Grand total so far TF is sitting at 7.7 million units sold for sales of $178,259,747.
The 7.7 sold is still less then the 8.3 million advertised but I think the cause is either because the studios guard these number very carefully because of royalties (as demonstrated by the writer's strike) or because the 8.3 million number isn't based on in store sales but number ordered and shipped to retailers. In either case, it gives at least an idea of how TF is doing.
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As of November 18, Transformers is the highest grossing DVD of all the films on this list...with a total sale of $194,625,064. And compare its weekly decline (27%) to that of Spider-Man 3, Chuck and Larry and Ratatouille (average 60%). Wow.
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