Wednesday, February 20, 2008

Universal and Hasbro Form Partnership

Universal Pictures and Hasbro have announced a six year partnership to make at least four movies based on Hasbro properties. The deal does not include Transformers and GI Joe. The plan is to have the first movie from the deal out by 2010 or 2011. This deal also may play into the plan to create a rollercoaster ride based on Transformers for one of Universal's parks.

Clearly the deal was fueled by Transformers success. Copycatting for copying sake never works but maybe Universal will throw the right people at the various projects to make it worthwhile. Does this mean Monopoly the Movie is coming soon? (source)

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