Friday, February 08, 2013

Toy Fair 2013: Hasbro's Investor Event

While New York is getting hit with a blizzard, today was also the first day of the 2013 New York Toy Fair. All the toy makers and sellers gather to show off their plans for the upcoming year including Hasbro who held their Investor Event today. The event covered all of Hasbro's properties but on the Transformers front they high-lighted their plans regarding Beast Hunters, a new line called Construct-Bots, and a new Transformers TV series. Below are the highlights but TFW2005 has the full slide show with more details here and a Beast Hunters Guide book here.

- Transformers Prime officially being re-branded as Transformers: Beast Hunters, CEO Brian called it "completely re-inventing Transformers" and will drive the marketing of the franchise until next year when TF4 takes over.
- Transformers: Prime is broadcast in 182 countries
- Chief Marketing Officier John A Frascotti: "At Hasbro Studios we’ve developed entirely new Beast Hunters Television Series and we’ve also developed wide array of digital assets that will leverage throughout the year."
- Planning lot of "Lifestyle Licensing" based on Beast Hunters so expect clothes, hats, bags, and so forth with BH related imagery.
- Construct-Bot still transform but now parts of the figure can be swapped out for other parts so can create robot and alt modes of own design (more images here).
- 8 Kre-O Beast Hunter sets planned
- New Transformers TV Series is for China only to air on China Central Television
- No mention of Transformers: Generations plans but that is more of a sub-line so not part of their main marketing push

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