Transformers 4 Viral Video Casting Call

It seems a casting call went up for a Transformers: Age of Extinction viral video. Posted on ActorsAccess (login required), it is seeking actors to play a news anchor, correspondent, Mexican store owner and UK young woman that will be part of a news report that will interface with Optimus Prime. The call is for LA only. The details themselves don't matter besides an indication that some kind of viral campaign for the movie is on the horizon. If curious though, the full call is here.