LEGO Optimus Prime (10302) Set Officially Revealed

LEGO and Hasbro have announced an official collaboration with LEGO Optimus Prime (10302). This LEGO set is aimed at adult collectors with a price tag of $169.99 for 1,508 pieces. The resulting G1 inspired figure also transformers into his alt truck mode. The set will hit LEGO stores and the LEGO online store starting June 1st. Below is press release, introduction to the set and first video review for it. 

It is unclear if this is a one and done or if there are plans for future figures. If its a line, do not have your heart set on too many Decepticons as LEGO has long had a policy against guns and military vehicles which many of the G1 Decepticon alt modes were based on. This would prevent pretty much any version of Megatron, Starscream, Seekers, and few others. Most combiners however would be on the table and Lego proved they can do a combine mode with their Voltron set so while some possibilities are out, there is a ton of possibilities to explore if the collaboration continues. Which it could since a new Transformers movie is coming in 2023. 

Press release:

The LEGO Group and TRANSFORMERS:
ENGAGE BRICK MODE

The LEGO Group and Hasbro unite to reveal the new, fully converting  LEGO® Transformers Optimus Prime

• The collaboration marks the first time these leading global toy companies have worked together
• Featuring both Robot and alt modes, this is one of the few LEGO sets that converts between two different models
• The massive set includes over 1,500 LEGO pieces and stands over 35cm in Robot mode and 15cm high in alt mode

Billund, Denmark May 12^th: Leading global toy companies, the LEGO Group and Hasbro, Inc. (NASDAQ: HAS) unite for the first time to bring the iconic Transformers Autobot, Optimus Prime, to life in LEGO® form – complete with alt mode. The new LEGO Transformers Optimus Prime set is a tribute to the heroic Autobot leader with over 1,500 detailed LEGO pieces. Once assembled, the figure features 19 points of articulation that allow fans to convert from robot to truck alt mode and back again. This is one of the first times a LEGO set has been able to convert between two models, without the need to rebuild.

The new LEGO set will transport fans back to 1984 to when Transformers first exploded into popular culture with the original toy line and animated TV series. Modeled after the G1 Optimus Prime character, the new LEGO set includes remarkable attention to detail and features such as the ion blaster, Energon axe, an Energon Cube and the Autobot Matrix of Leadership which can be stored in the chest chamber.

Senior Designer at the LEGO Group, Joseph Patrick Kyde, says about the collaboration: “It has been an honour and joy to work together with Hasbro to develop a LEGO version of Optimus Prime! I am excited to see these two toy companies come together for the first time to celebrate the leader of the Autobots. Optimus Prime has become a pop culture symbol of courage, selflessness, and great leadership as well as an awesome toy that embodies the problem-solving and creativity skills that both companies value so much. It’s been a wonderful and challenging task to bring him to life using LEGO bricks, especially making sure that he can shift modes without disassembly and stay true to his signature look and style.”

Casey Collins, Head of Licensed Consumer Products and Business Development at Hasbro noted: “We’re excited to bring two of the world’s greatest play and entertainment companies together to celebrate this larger-than-life, iconic character – Optimus Prime. We know fans everywhere will be thrilled by this collaboration as it enables fans and families of all ages to create memories as they work together to build the LEGO Transformers Optimus Prime.”

Once complete building this 1,508-piece model, fans can admire their build with pride by adding the display plaque to pay tribute to the iconic Transformers character.

The LEGO Transformers Optimus Prime set will be available globally from LEGO.com/optimus and in LEGO stores from June 1^st priced at 169,99 USD/EUR.

Product detail

10302 LEGO® Optimus Prime

RRP: 169,99 USD/EUR

Age: 18+

Pieces: 1,508

Measures:

• Truck Mode: Measures over 5.5 in. (15 cm) high, 27 in. (10.5 cm) long and 4.5 in. (12 cm) wide.
• Robot Mode: In robot mode, the model stands over 13.5 in. (35 cm) tall