The Sector 7 side of the Transformers Marketing campaign has begun wtih a S7 "Mobile Command Unit" spotted at Cinema De Lux in Los Angeles. People that entered the van where shown a few scenes from the movie and profiles of "NBE"s Barricade and Bumblebee. Much like the website, the players involved in the van treat the Transformers threat as "real" and "warning" the public of the danger.More pics are here.
Since when do movies have vans touring the country begging people to buy a ticket. Is this weird marketing or desperate act of a company that just ponied up $150,000,000?
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