Friday, April 15, 2011

Imaginary Forces on DOTM Logo

Imaginary Forces has added a quick blurb to their resume of trailers about Transformers: Dark of the Moon. The studio was behind the Announcement (aka teaser) trailer for DOTM and also was responsible for the exploding/transforming Decepticon logo used with Revenge of the Fallen. (via TFW2005, thanks to Chris and Sahara for link)

Client: DreamWorks / Paramount Pictures
Director: Michael Bay
Imaginary Forces Art Director: Ronnie Koff

Project Info:
Paramount asked us once again to create a dynamic Transformers main title
reveal, this time for the upcoming Transformers: Dark of The Moon, which
will be shown in 3D.

We designed the main title and the end animation sequence for this teaser, and collaborated with ILM to make sure everything integrated seamlessly.

The idea was to enter the Transformer’s eye and to find out what lies behind it. IF director Ronnie Koff takes us on a journey through the macro level of a mechanical, yet organic architectural landscape of nanotechnology resolving into the logotype.

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