Showing posts with label TF Toys. Show all posts
Showing posts with label TF Toys. Show all posts

Wednesday, November 13, 2024

Transformers Inducted Into Toy Hall of Fame

The National Museum of Play in Rochester, New York revealed yesterday that Transformers has officially been inducted into the National Toy Hall of Fame. Also inducted for 2024 was Phase 10 and My Little Pony. The trio join 84 other toys inducted since the museum started its Hall of Fame in 1998.

“These are three very deserving toys that showcase the wide range of how people play,” says Christopher Bensch, vice president for collections and chief curator. “But for My Little Pony, in particular, this year is extra validating. The beloved toy was a finalist seven times before finally crossing the finish line!”


Friday, June 14, 2024

Lego Bumblebee Official Set Revealed

Lego Optimus Prime will soon have companion on store shelves. Lego has announced that Transformers Bumblebee (set #10338) will be release on July 4, 2024 for $89.99. Lego Insiders will have shot to order the set early on July 1. The set will have 950 pieces, will stand at around 9.5 inches (25 cm) tall and will transform into his vehicle mode. His accessories will include an ion blaster, jet pack and display. The product page is up on Lego.com now.

Monday, October 23, 2023

Transformers Gets Another Chance at Toy Hall of Fame

Back in 2016, Transformers was up for a chance to be part of the annual inductees into the Toy Hall of Fame. The line fell short then but has another chance via the "Forgotten Five Finalists" where the chosen inductee is voted on by the public. The five finalists are Transformers, My Little Pony, Fischer Price Corn Popper, PEZ, and the Pogo Stick. Voting ends October 24.  To vote click here.

Wednesday, July 19, 2023

First Look at Robosen Auto Transforming Grimlock

Robosen has revealed their follow-up to their auto transforming Optimus Prime. It doesn't come cheap as the "Grimlock Robot Flagship G1 Collector's Edition" costs $1499.00 to pre-order for a late 2023 release. Like the previous Prime robot, their is a control app, it responds to voice commands and has over 150+ audio lines recorded by originial voice of the character Gregg Berger. Yep, he does come with his crown, sword and blaster. Below is a video, with a bunch of pictures at TFW2005. Pre-order here.

Thursday, May 12, 2022

LEGO Optimus Prime (10302) Set Officially Revealed

LEGO and Hasbro have announced an official collaboration with LEGO Optimus Prime (10302). This LEGO set is aimed at adult collectors with a price tag of $169.99 for 1,508 pieces. The resulting G1 inspired figure also transformers into his alt truck mode. The set will hit LEGO stores and the LEGO online store starting June 1st. Below is press release, introduction to the set and first video review for it. 

It is unclear if this is a one and done or if there are plans for future figures. If its a line, do not have your heart set on too many Decepticons as LEGO has long had a policy against guns and military vehicles which many of the G1 Decepticon alt modes were based on. This would prevent pretty much any version of Megatron, Starscream, Seekers, and few others. Most combiners however would be on the table and Lego proved they can do a combine mode with their Voltron set so while some possibilities are out, there is a ton of possibilities to explore if the collaboration continues. Which it could since a new Transformers movie is coming in 2023. 

The LEGO Group and TRANSFORMERS:
ENGAGE BRICK MODE

The LEGO Group and Hasbro unite to reveal the new, fully converting  LEGO® Transformers Optimus Prime

  • The collaboration marks the first time these leading global toy companies have worked together
  • Featuring both Robot and alt modes, this is one of the few LEGO sets that converts between two different models
  • The massive set includes over 1,500 LEGO pieces and stands over 35cm in Robot mode and 15cm high in alt mode

Billund, Denmark May 12th: Leading global toy companies, the LEGO Group and Hasbro, Inc. (NASDAQ: HAS) unite for the first time to bring the iconic Transformers Autobot, Optimus Prime, to life in LEGO® form – complete with alt mode. The new LEGO Transformers Optimus Prime set is a tribute to the heroic Autobot leader with over 1,500 detailed LEGO pieces. Once assembled, the figure features 19 points of articulation that allow fans to convert from robot to truck alt mode and back again. This is one of the first times a LEGO set has been able to convert between two models, without the need to rebuild.

The new LEGO set will transport fans back to 1984 to when Transformers first exploded into popular culture with the original toy line and animated TV series. Modeled after the G1 Optimus Prime character, the new LEGO set includes remarkable attention to detail and features such as the ion blaster, Energon axe, an Energon Cube and the Autobot Matrix of Leadership which can be stored in the chest chamber.

Senior Designer at the LEGO Group, Joseph Patrick Kyde, says about the collaboration: “It has been an honour and joy to work together with Hasbro to develop a LEGO version of Optimus Prime! I am excited to see these two toy companies come together for the first time to celebrate the leader of the Autobots. Optimus Prime has become a pop culture symbol of courage, selflessness, and great leadership as well as an awesome toy that embodies the problem-solving and creativity skills that both companies value so much. It’s been a wonderful and challenging task to bring him to life using LEGO bricks, especially making sure that he can shift modes without disassembly and stay true to his signature look and style.”

Casey Collins, Head of Licensed Consumer Products and Business Development at Hasbro noted: “We’re excited to bring two of the world’s greatest play and entertainment companies together to celebrate this larger-than-life, iconic character – Optimus Prime. We know fans everywhere will be thrilled by this collaboration as it enables fans and families of all ages to create memories as they work together to build the LEGO Transformers Optimus Prime.”

Once complete building this 1,508-piece model, fans can admire their build with pride by adding the display plaque to pay tribute to the iconic Transformers character.

The LEGO Transformers Optimus Prime set will be available globally from LEGO.com/optimus and in LEGO stores from June 1st priced at 169,99 USD/EUR.

Product detail

10302 LEGO® Optimus Prime

RRP: 169,99 USD/EUR

Age: 18+

Pieces: 1,508

Measures:

  • Truck Mode: Measures over 5.5 in. (15 cm) high, 27 in. (10.5 cm) long and 4.5 in. (12 cm) wide.
  • Robot Mode: In robot mode, the model stands over 13.5 in. (35 cm) tall

Friday, July 03, 2020

Hasbro Reveals Their Back To The Future Transformer

Last year Hasbro had a Transformer based on Ghostbusters. This year it will be Back to the Future with Gigawatt whose alt mode will turn into the famed Delorean. There was a pre-order of 1,1985 numbered copies on Wal-Mart that immediately sold out. It was only the packaging that was numbered, the figure itself will remain the same when its released with only difference being the lack of numbering. Don't go to eBay and buy it as will not get it any sooner and the prices on the number version will only go down, not up in a few years. The figure will hit HasbroPulse.com and some retailers on October 1st. Press release below and image gallery here.
GREAT SCOTT! TRANSFORMERS-BACK TO THE FUTURE COLLABORATION INTRODUCES ‘GIGAWATT’ CHARACTER – AVAILABLE TO PRE-ORDER NOW!
‘More than Meets the Eye’ Collides with Time Travel
For 35th Anniversary of Iconic Back to the Future Franchise
An IDW Comic Book is Also Being Created for Back to the Future and Transformers Fans

PAWTUCKET, RI – July 2, 2020 – Great Scott! Hasbro, Inc. (NASDAQ:HAS), Universal Brand Development and Amblin Entertainment today revealed the first-ever TRANSFORMERS-Back to the Future Collaboration, starring the all new character GIGAWATT. This new time-traveling TRANSFORMERS AUTOBOT commemorates 35 years since the groundbreaking adventure film, Back to the Future, took audiences back in time.

When fans of the iconic Back to the Future Time Machine look a little closer at this nostalgic interpretation of the car, they will be treated to a new “robot in disguise” named GIGAWATT, a converting time machine robot. The figure stands at 5.5 inches in Robot mode and can convert to Time Machine mode in 17 steps, plus it includes a blaster and whip antennae accessories, and features movie-inspired details from the film, including Doc Brown-style goggles, a flux capacitor chest piece, and time circuits. In time machine mode, the gullwing doors open and wheels rotate from vertical to horizontal to produce a hovering effect as seen at the end of the film.

In addition to the collectible figure, from IDW comes Transformers / Back to the Future – the four-part, comic book series. The first issue cover is being revealed today, along with the story synopsis: Marty McFly has just returned to his home sweet home, Hill Valley 1985, and everything’s looking up… that is, until Marty and his friend Doc Brown’s time machine attracts the attention of the Decepticons! With one small mistake, Marty finds himself thrust into adventure to stop the Decepticon plot in the past, present, and future… all with the help of a new time machine: the Autobot, Gigawatt!

TRANSFORMERS robots have always been more than meets the eye, but now, through the TRANSFORMERS Collaborative, fans can experience these larger than life characters as they team-up, mash-up, and meet up with other characters, teams and people who share this same special quality. It is a world of constant change where things are not what they seem.

The GIGAWATT figure is available now for pre-order at Walmart.com with only 1,985 pieces available that feature an exclusive, limited edition numbered package in honor of the 35th anniversary of the first film’s release – July 3, 1985. A second variant release of the figure will be available starting October 1, 2020 via HasbroPulse.com and select retailers around the world; part one of the comic book also will be available October 1, wherever comic books are sold.

Saturday, February 22, 2020

Transformers: War for Cybertron Trilogy: Siege Trailer

Today at the New York Toy Fair, Hasbro and Netflix the revealed the first teaser trailer for "Transformers: War for Cybertron Trilogy: Siege". The six episode season, 22 minutes each, will cover the final hour of the War for Cybertron. Since chapter 2 is called "Earthrise" safe to assume what it leads to. The new series will be supported with 10 Wal-Mart exclusive repaints in white packaging that will be released throughout the real and each will come with a piece of Teletraan-1. currently no release date on the series but the toys are expected in Wal-Mart in early April. Trailer and press release below. As for Toy Fair news, head over to TFormers.com to see the next six months or so release for the Earthrise waves of Transformers.


NETFLIX REVEALS TRANSFORMERS: WAR FOR CYBERTRON TRILOGY: SIEGE DETAILS AND TEASER TRAILER

CHAPTER ONE – ‘TRANSFORMERS: WAR FOR CYBERTRON TRILOGY: SIEGE’

LOS ANGELES, CA – Feb. 22, 2020 – Netflix and Hasbro, Inc., in partnership with Rooster Teeth, today released the first teaser trailer for Chapter One of the highly anticipated TRANSFORMERS: WAR FOR CYBERTRON TRILOGY, premiering on Netflix. The Series raises the stakes of the Autobot and Decepticon war with Chapter One having six, twenty-two minute episodes, complete with a new animation look and style that presents the TRANSFORMERS bots like you’ve never seen them before. The TRANSFORMERS: WAR FOR CYBERTRON TRILOGY plunges us deep into events that live at the heart of this legendary franchise, with SIEGE shining a spotlight on a critical timeframe in TRANSFORMERS history on Cybertron.

Monday, October 07, 2019

Haslab Unicron Successfully Completes Funding Campaign

It took 2 months, orders from around the globe and who knows how many orders from various online Transformers websites hoping its turns out to be a solid future investment, but Haslab Unicron finally achieved its goal of 8000+ backers. Now the over a year long wait for the largest official Transformer ever begins as the figure estimated release date of early 2021. Hopefully by then will have some movie news to cover.

Friday, October 04, 2019

Haslab Unicron - Final Weekend to Order

This is it. After this weekend Haslab Unicron will either come into existence or enter the dust bin of Transformers history as another unreleased prototype. As of this writing the campaign sits at 93% toward its goal of 8000 buys that may or may not include sales from the EU and Japan purchase sites. If you are still on the fence about dropping a whopping $575 (ouch) for the toy, if it helps for perspective the just released Masterpiece Optimus Prime version 3 costs around $450 (ouch) so compared to that another $125 for a figure almost twice as big suddenly doesn't seem so bad.

Recently Hasbro did announce a few new additions to the figure with digital comics version of the 2006 IDW Transformers: The Movie adapation and inclusive cover for recently relaunched Transformers #1 that is based on the iconic 1984 Transformers #1. In addition they revealed a new redesigned hand for Unicron that has full articulation for all his fingers, a tiny Hot Rod non-transformable figure and a little small Autobot shuttle that Optimus Prime arrived in to save the day.

If interested in a few details about the production of the figure, head over to Aggressive Comix for an quick interview with Takashi kunihiro, Senior Product Designer at Takara Tomy who helped create this version of Unicron. The figure is also on display now at New York Comic Con, a full gallery can be found here.

Below is a reminder from Hasbro on all you will be getting with purchase when figure arrives at some point in early 2021. Its a long wait but I guarantee if you change your mind a year from now, the cost is going to be more then $600. If interesting in purchasing Unicron, here are the official purchase sites:

USA - Hasbro Pulse | Japan - TakaraTomy Mall | EU/UK - Kapow Toys



Monday, September 23, 2019

Haslab Unicron Poster Video, EU Purchase Site

The quest to get Haslab Unicron over its minimum order limit continues. As of this writing it sits at 71% towards its funding goal of 8000. In an attempt to assist with that goal, Hasbro and Kapow Toys are working together to make the figure available for the UK/EU market. The price there is 605 pounds. The price is high but when consider that the just released Masterpiece Optimus Prime v3 is $450, suddenly its $575 price tag isn't as unreasonable by comparison. I am still on fence about both cause the price is hard to get past. However with its October 6th end date fast approaching, decision time is coming. Below is also a video that shows the making of the Unicron poster. If interesting in purchasing Unicron, here are the official purchase sites:

USA - Hasbro Pulse | Japan - TakaraTomy Mall | EU/UK - Kapow Toys

Wednesday, September 04, 2019

Haslab Unicron Crowdfunding Extended

Turns out the chance to get Haslab's Unicron isn't over yet as Hasbro has extended the deadline to a little over a month to allow time for a New York Comic Con appearance.
We’ve been reading your comments and listening to your feedback about wanting more time, and we’re excited to share that we are officially extending the campaign date for the TRANSFORMERS: WAR FOR CYBERTRON UNICRON HasLab project through New York Comic Con, ending Sunday, October 6, 2019.

We wouldn’t be where we are in the campaign without our fans and we are so appreciative of the overwhelming support on the project thus far. We want to make this dream item a reality just as much as you and feel that this is the extension will help get us to the 8,000 backer goal!

For those that have already backed the project, your card will not be charged until the new end date, October 6, 2019. Also note that you can still cancel your order if you no longer want to be part of TRANSFORMERS history. Just log into your account on HasbroPulse.com to cancel your order.
The number earlier last week took an over 1500 boost overnight, likely as Hasbro added TakaraTomy sales to the total. As a result we can now assume that the 8000 buyer goal for the $575 figure is a worldwide total. The US extensions has lead to TakaraTomy Mall also extending their Unicron deadline for Japanese buyers. Not sure how purchasing will work for those in other countries that want to make a purchase. It also appears that some Transformers toy sites will sell the figure later (with an additional price tacked on of course) so not sure if those pre-orders are added to the total or not yet. With all that in mind, as of this posting the sales for Unicron are at 71% towards its goal. The US deadline is October 6th while the Japan deadline is October 3rd.

In addition to the extension, Hasbro also revealing accessories for Unicron. Besides the stand, Unicron will come with interchangeable chins to mimic his smooth chin and goatee-style chin from the movie. He has comes with a Galvatron slug figure (small, low on detail, not transformable) so you can replicate the swallow scene from the movie.

If you are interested in buying head over to Hasbro Pulse or TakaraTomy Mall or check your favorite Transformers store site. Keep in mind that Hasbro is likely making this to the number pre-ordered so getting hold of one after the fact will be harder (and more expensive). I get waiting as I am doing the same thing cause I want him but the price combined with where to put it is a bit of an issue. I also know I tend to fall to temptation...

Sunday, August 25, 2019

Unicron Crowdfunding Enters Final Week, New Videos

HasLab Unicron is in its final days of attempting to reach its 8000 buyer goal at $575. As of writing this the goal is 38.5% of the way there so its not looking good. To help out, Hasbro has released some more information to help you make an informed decision. The first video is a step-by-step conversion from planet mode to robot mode using the gray pre-production model. The second video gives you a look at the removable Unicron head so you can create the end of Transformers: The Movie.

There was also a brief Q&A where members of the Transformers design team answered some questions. In brief, Unicron does not have lights and sounds, started working on Unicron back in early 2018, six joins in each hand, 50 points of articulation, 19 pounds (not including the stand), does have 5MM and 3MM ports for War for Cybertron toys, and can stand on its own without the stand but the using the stand during transformation is advised.

If below tips the scales, make sure to head over to Hasbro Pulse and place your order before September 1st.



Tuesday, August 13, 2019

New Unicron Video as Project Falters to Reach Goal

Hasbro has released a new video to show off the robot mode of War for Cybertron Unicron. The $575 project is sitting at around 30% of its stated goal of 8000 purchases before its September 1 at midnight deadline. As it stands, it isn't going to meet it goals unless there is a sudden surge of interest. The toy looks amazing but asking for $600 is a bridge to far for many. For comparison the average Sideshow Collectible statue is in the $550 range and they usually only manage to sell around 3000 copies of each of those (when total both versions they typically release). Of course their stuff doesn't transform and this one does. Any case if you are on the fence, it seems its time to step up if you want the largest (official) Transformer that has ever been produced. You can find the order page over at Hasbro Pulse.

Saturday, February 16, 2019

Hasbro Pulse Store Launches with (Sold-Out) Ghostbusters Transformer

Today with start of the New York Toy Fair, Hasbro started things with the launch of Hasbro Pulse which replaces the Hasbro Toy Store. The site does seem geared towards the collector as the selection is much smaller but filled with stuff that has this collector paying attention.

For Transformers fans they seemed to start things off with a impressive bang by the "Echotron" Ecto-1 in G1 style packaging for the Ghostbusters inspired Transformer to celebrate the 35th Anniversary of both franchises. Sadly it didn't last long as the pre-order is no longer available to purchase on the site (how do you sell out a pre-order for a not limited edition toy?). On the bright side the toy is also a GameStop exclusive so can pre-order it there for $49.99. The wait will be long as not coming out until the summer along with a 5-part IDW Transformers & Ghostbusters series that will introduce the character.

Besides that, you can pre-order the next two Masterpiece Edition figures of MP-45 Bumblebee 2.0 and MP-18+ Bluestreak (unclear if they getting Hasbro style MP packaging or going with Takara boxes) along with a wave of Transformers War for Cybertron Deluxe figures. They also have Nerf guns inspired by Fortnite, Deadpool Corps set, Professor X with Hover Chair and bit more.

Price wise, everything seems to be in the MSRP range but Hasbro is offering to wave the $50 fee for Hasbro Pulse Premium to the end of the year to anyone that makes a purchase between 2/15 to 2/23/2019. The membership will offer free shipping in the US, sales, and "other perks". I question its $50 value as will only be recouped via saving on shipping costs if you purchase from the site 5 or so times before the end of the year but since site is brand new it is hard to make a judgement call. Admittedly they are actual off to good start with some of the items they are selling. I planned on getting Bumblebee 2.0 anyway through another retailer so might as well pre-order it now so can get the free membership to give the site a year long try-out. Below is the press release of its launch.

Tuesday, September 18, 2018

Bumblebee Toy Movie Presentation, Commercial

The left image is from a "Bumblebee Movie toys Presentation Event" held in Monterrey, Mexico. It gave fans in the area a chance to look at the upcoming toy line with 'Bee's VW Beetle alt mode. Doubt its the "hero" version used in the film. Any case if interested in all the pics from the event, head over to TFW2005. On a related note, below is a compilation video from Brasil of various Transformers toy commercials featuring Bumblebee. The first 30 seconds is the main part to focus on since it features the upcoming movie version of Bumblebee while the rest of the video covers toys from the movies, Transformers: Robots in Disguise, and the video game War for Cybertron. Thanks to Feris O. for the link.

Thursday, March 22, 2018

Toys R Us Liquidation Sale Begins Today

Starting today the death of Toys R Us begins as all the stores nationwide begin their liquidation sales. It sounds like its being handled in house by the company but exactly what percentage the sales will be at and all those other details are unknown. End result if something been eyeing might want to stop by and get it as the store selves of the good stuff is probably going to get cleared quickly. Just don't expect the soon to be unemployed staff to be particularly helpful, not that I blame em. Especially the lifers, feel really bad for them. Any case good luck in the hunt. RIP Toys R Us 1969-2018.

Friday, March 16, 2018

Bain Capital and the Destruction of Toys R Us

In case the news reports wasn't enough, Toys R Us has released the official press release on their impending shutdown. As for what really caused the companies downfall - its turns out to be intentional debt caused by Bain Capital, KKR & Co. and Vornado Realty Trust. If you remember any company, remember Bain Capital. You might remember them when Mitt "companies are people too" Romney ran for President. In short the company is pure evil. They are anti-capitalism at its worse. They exist to profit off the destruction of companies by burying them in debt. If anything TRU was supposed to have died around 2010 and just lived longer then intended. The graph, via Bloomberg.com, shows the point the debt became the companies death point. That jump from 2005 to 2006 is when Bain Capital bought the company and turned it private by borrowing $5.3 billion off of TRU's assets to then make a $6.6 billion purchase of the company. That debt was immediately added to TRU's ledgers when the purchase went through. Despite its average ~$10 billion per year in sales. That level of debt means the company didn't stand a chance because all profits go to private shareholders (Bain, etc.) and paying off the debt. Nothing else, like improving stores, advertising and a host of other things heathly companies do to compete, TRU simply didn't have the money or the ownership will to do it. In short the company was bought for the express purpose of eventually forcing it into bankruptcy.
But what's fascinating -- or unsettling -- is that overall revenue at Toys "R" Us didn't fall all that much, even during and after the recession. In the 12 months leading up to the LBO, the chain generated $11.2 billion of sales, versus $11.1 billion in the 12 months through October 2017, according to data compiled by Bloomberg. The high was $13.9 billion for the year ended January 2012.

The overarching problem was costs -- and importantly, interest expense on borrowings. By 2007, just before the financial crisis hit, the retailer's interest expense spiked to 97 percent of its operating profit. For the latest reported 12-month period, pretax income was negative $492 million. According to a Bloomberg News story last year, KKR and Vornado previously wrote down their investments in Toys "R" Us to zero, so the bankruptcy didn't affect their earnings.
The takeaway - if you know or work for a company that is bought by Bain Capital then kiss it goodbye. It will be destroyed, that is what Bain does.

Press Release:
WAYNE, NJ – March 15, 2017 – Toys“R”Us, Inc. today announced that it has filed a motion seeking Bankruptcy Court approval to begin the process of conducting an orderly wind-down of its U.S. business and liquidation of inventory in all 735 of the Company’s U.S. stores, including stores in Puerto Rico. Toys“R”Us will provide more details about the plans for the liquidation of its U.S. stores and going out of business sales in the near term.

Toys“R”Us also announced that it is pursuing a going concern reorganization and a sale process for its Canadian and international operations in Asia and Central Europe, including Germany, Austria and Switzerland. The Company’s international operations in Australia, France, Poland, Portugal and Spain are considering their options in light of this announcement, including potential sale processes in their respective markets. The Company’s stores in all these international markets are currently open and serving customers.

In connection with the sale process, the motion the Company filed with the Bankruptcy Court included bidding procedures for the Canadian operations. The Company also disclosed that it is engaged in discussions with certain interested parties for a transaction that could combine up to 200 of the top performing U.S. stores with its Canadian operations. While discussions continue on this potential transaction, Toys“R”Us is seeking court approval to implement the liquidation of inventory in all the U.S. stores, subject to a right to recall any stores included in the proposed Canadian transaction.

The previously announced administration of the UK business continues.

Dave Brandon, Chairman and Chief Executive Officer, said, “I am very disappointed with the result, but we no longer have the financial support to continue the Company’s U.S. operations. We are therefore implementing an orderly process to shutter our U.S. operations and will pursue going concern sales or reorganizations of certain of our international businesses, while our other international businesses consider their options.”

Brandon continued, “There are many people and organizations who have remained in our corner every step along the way. I want to thank our extraordinary team members who helped build Toys“R”Us into a global brand. I also want to express my appreciation for my colleagues on our board who have continued to provide support to sustain the brand and our operations throughout the restructuring process. I would also like to thank our vendors who we owe a great deal of gratitude to for their decades of support. This is a profoundly sad day for us as well as the millions of kids and families who we have served for the past 70 years.”

The Company and its advisors are working to minimize the impact of the U.S. liquidation on the Canadian and other international markets. As part of these efforts, the Company is implementing a transition services arrangement for the next 60 days and is developing plans for a potential shared service function to support the international operations going forward.

Additional information regarding the Company’s restructuring process can be obtained by calling the Company’s Information Hotline, toll-free in the U.S. and Canada at (844) 794-3476, or sending an email to toysrusinfo@PrimeClerk.com. Court filings and other documents related to the court-supervised process in the U.S. are available on a separate website administered by the Company’s claims agent, Prime Clerk, at https://cases.primeclerk.com/toysrus.

Kirkland & Ellis LLP is serving as principal legal counsel to Toys“R”Us, Alvarez & Marsal is serving as restructuring advisor and Lazard is serving as financial advisor.

Wednesday, March 14, 2018

Toys 'R' Us Shutting Down, Closing All Stores

After filing for bankruptcy and trying to come up with solutions to save the company by selling it, Toys R Us has officially thrown in the towel. Today the company announced it was closing all 800 of its United States Toys R Us & Babies R Us locations. It had previously announced it was closing all its United Kingdom locations. The 60 year old company has "$7.9 billion in debt against $6/6 billion in assets" and owes money to more then 100,000 creditors. The closure will lead to the loss of 33,000 nationwide. End result is the company will likely cease to exist worldwide by beginning of the summer.

The cause is many and varied but the always higher prices on toys compared to competitors (like Target and Wal-Mart) and the last decade virtually ignoring online retail combined with toys being replaced by tablets, computers, phone and other virtual means made this slide all but inevitable. “We know that customers are willing to pay more for an enjoyable experience — just look at the lines at Starbucks every day — but Toys R Us has failed to give us anything special or unique,” Kelly O’Keefe, a professor of brand management at Virginia Commonwealth University, told The Washington Post this year. “You can find more zest for life in a Walgreens.” I can't really disagree with that assessment.

To compound this sad day, the incompetent corporate management that pushed the company over the cliff will likely get hefty bonuses for their failures. The amounts have not yet been disclosed and usually have to be approved by the bankruptcy court that almost always rubber stamps such requests. As for the 33,000 about the enter the job market...good luck.

No indication on when the clearance will begin but likely either this weekend or next so keep an eye out. If you have any TRU gift cards, go immediately to the website or store and try to use them now as they are probably not even a few days away from being useless. Usually when chains at this scale shut down, they actually sell of their entire inventory to other companies who bring in their own employees (or temporarily hire ex-employees of that chain) to then sell of that inventory. As a result the first few weeks of clearances is when everything gets marked up to over MSRP and then "discounted" back to normal sell prices so if go to a closing store, do your homework on what a good deal is, don't assume the % means you got one.

It is a sad day to see this piece of childhood disappear. “I don’t wanna grow up, I’m a Toys R Us kid" describes me (maybe a little closely) and I don't bother to go there anymore as always fail to find what I was looking for at a reasonable price and now its online only. I still remember a time when an entire aisle was nothing but G1 Transformers boxes, another GI Joe figures, another of Lego, and so forth. Another aisle was nothing but boxes of Nintendo and Sega games. A child's paradise of potential. Somewhere along the way those in charge forgot that and it became something boring, lifeless and of no value. To know the incompetence will be rewarded just makes it a little bit worse.

Friday, February 16, 2018

Transformers 6 Dropped From Schedule For A "Reset"

Today Hasbro provided a little peak into their future plans for the Transformers movie franchise. This weekend is the start of Toy Fair 2018 in New York and the toy company hosted their Investor Preview Day that shows off their upcoming plans for their various toy properties (such as getting hold of the Power Rangers license) and of course Transformers. Hasbro CEO Brian Goldner said "We’re actively developing live action and animated films, and have dated several under this new agreement. We’re excited about this year’s Transformers: Bumblebee, as we work with the new Paramount team to reset the future direction of Transformers. We’ll be partially financing the production of these films, and Bumblebee is the first under the new agreement."

In the long term what that means was not revealed but in the short term it means that Transformers 6 is no longer in the works for what was going to be a 2019 release. In the short term Hasbro is planning a China exclusive animated series in 2019 called "Nesha and the Transformers" while western countries will get "Transformers: Cyberverse" cartoon and toy line that will likely replace the "Transformer: Generations" line that was represented by the Prime Trilogy of toys.

On to the speculating. I am going to go ahead and take "reset" to essentially mean "reboot." In short, the "Bay-verse" will end with Bumblebee: The Movie. The Transformers Writers Room of scripts have probably been trash canned too since they were mostly devised with the Bay-verse in mind. While not saying it, likely the next Transformers movie will not come until 2021 at the earliest to provide breathing room for that "reset" in consumer minds. Any new movies will likely ignore the Bay-verse. For reference, see the various Spider-Man reboots. When the deal between Hasbro and Paramount was renewed, it apparently gave the toy company greater control and say over the movies but since we have not yet seen a movie with Hasbro in greater control of the creative process, we have little to go on for what the result will look like in movie form. All we really have is the various cartoons and IDW comic books from the last decade or so to go by. Those results vary wildly depending on franchise and target audience but the Transformers cartoons over the last few years have hit the "all ages" note fairly well.

Saturday, November 18, 2017

Transformers Accidentally Goes Political

Hasbro accidentally brought some US politics to their latest release from Transformers: Power of the Prime line. It has been discovered that Jazz has a tiny art under the Autobot logo that spells "MAGA" in Cybertronian. The assumption is that MAGA is the shorthand for "Make America Great Again" from the 2016 Trump Presidential campaign. i09 breaks down the details including a handy chart of the Cybertronian language but more importantly they got in touch with Hasbro who apologized for the unwanted insertion of politics.
It was brought to our attention that a graphic appears on one of our Transformers figures that, when translated from Cybertonian letters to English, spells out MAGA. We investigated the issue, and discovered that one of our vendors inserted this as part of the design without authorization. We are addressing this with the vendor.

We do not intend for our products to carry political messages, and apologize to anyone who was offended by this message.
Considering the toy line is mostly manufactured in China who are unlikely to give two craps about "MAGA", I can't help but wonder what vendor they are referring to. There could even be a none political explanation but nothing Transformers related comes to mind. My guess its whoever finalizes the designs before they reach China for manufacturing or programs the machines that paint the toy are going to have a job-less holiday season.
 
          Creative Commons License