In what can only be a sign of the wave of attention that is about to come for Transformers, the Newspaper Association of America (NAA) chose Optimus Prime as a celebrity endorser for its literacy campaign to promote reading newspaper. Considering the hit in circulation newspapers have been taking nationwide, this strikes me less as a literacy campaign and more as a push to try and increase the sells of papers, but minor quibble. Still neat to see Prime being used in such a fashion and excellent use of Masterpiece Optimus Prime toy for the campaign. Click here to get various sized wallpaper of newspaper reading Prime.
That link redirects to the Hasbro toy site's front page :-(
ReplyDeleteI thought he was on the can, untill i clicked on the pic.
ReplyDeleteTo be fair, this ad is from November 17th of last year.
ReplyDeleteIt's not really a special situation, though it is cool - the NAA has done this with lots of properties (they do one or two every month).
They've done it with Happy Feet, Flushed Away, Thomas The Tank Engine, Ultimate Avengers, Superman, Captain America, TMNT, Scooby Doo, and tons of other pop-culture characters - most recently with Arthur and The Incredibles.
Can someone tell me why on the box for Masterpiece OP that his exhaust stacks are tall, but the actual toy has short, stubby stacks?
ReplyDelete-Can someone tell me why on the box for Masterpiece OP that his exhaust stacks are tall, but the actual toy has short, stubby stacks?-
ReplyDeleteBecause they shortened them when bringing it over to the US...something about them being able to break off and kids swallowing them, I think. If you notice, the US version is also has 'battle damage'...which I think was stupid of them to do.